Unscooped pet waste: A problem, a revenue opportunity or both?

Estimated read time 3 min read

Apartment operators want to provide residents with a living experience that is nothing short of wonderful. While many communities seem to achieve this, there are still areas of improvement. While the areas for improvement may vary from community to community, multifamily residents all share a common frustration.

All pet-friendly towns, for example, have to deal with the problem of uncollected pet waste. Operators are forced to spend more money to hire someone to clean up the pet waste or to ask maintenance to do it. This results in a loss of time and resources. The resident satisfaction is also significantly reduced by unscooped pet waste. While this is a problem that affects the entire industry, there are also opportunities to generate revenue.

In an effort to appeal to a wider audience of potential residents, more communities are removing or adjusting their pet restrictions. This is great news for pet owners, but also poses some questions.

Biotechnology and DNA testing have been used by some operators to answer these questions, while also delivering benefits for residents, teams on site and operators. Operators use DNA testing to identify lost pets, manage pet waste, and hold pet owners responsible. It not only improves resident satisfaction, but also creates cleaner neighborhoods and encourages responsible pet ownership.

DNA testing is another way operators can boost their revenue. There are several ways to turn the pet waste issue into a financial gain.

Implementing the right pet policies to ensure that residents pick up after their pets, and imposing fines when they don’t do so is a great way to turn the challenge of unscooped waste into a revenue stream. Operators can charge a pet fee to residents who fail to pick up after their pets.

The overall improvement in the condition of a community also results in an increase in revenue for operators. The aesthetics of the community is communicated by word-of-mouth and online reviews. Prospects will be less likely to tour a community that is littered with pet feces, and residents may not renew their lease agreements when it comes time. Operators can guarantee their revenue by satisfying residents’ expectations and providing a positive experience. This will lead to optimal occupancy rates, which provide a consistent cash flow.

It’s sometimes all about perception. Operators should ask, “Is this a problem? Or is it a chance to create ancillary revenue?”.

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