Twelve Successful Real Estate Market Strategies That All Investors Should Use

Estimated read time 7 min read

You’re not the only real estate investor who needs marketing help. Real estate professionals can generate more leads and income with a dedicated marketing plan.

Real estate is a highly competitive industry, and having a marketing plan that is effective to attract potential clients is essential. Real estate investors often twitch their thumbs because they don’t know where or how to begin.

This article will examine the best real estate marketing strategies or ideas that investors can use to market their business.

What is Real Estate Marketing?

In a nutshell: Real estate marketing is the execution and strategy of marketing techniques that engage and convert an audience. Real estate agents will often send out newsletters and improve their social media game.

Building a marketing presence is a way for real estate investors to get their name out in the hopes of building credibility, which will, in turn, lead to trust and relationships.

Imagine you’re a real-estate agent. Your primary goal is to find potential home buyers, sellers or tenants for properties . A marketing plan uses a variety of techniques to acquire, nurture and find real estate leads.SponsoredAvail#1 Tool for LandlordsHassle-Free LandlordingAll your rental management requirements can be met with one tool — screen tenants, collect rents, sign leases and more.Get Started for Free Today

What is Included in an Real Estate Marketing Plan

A real estate plan is a guide to achieving a certain amount of a company’s objectives. These plans are common in the real estate sector.

  • Research on competitors
  • Buyer Persona
  • Budget
  • Goals
  • Timeline

It is important to have a detailed plan for your real estate marketing because this will set out a path that you and your team can follow to achieve your goals.

Why real estate marketing is important for investors

Let’s now look at this from the perspective of a real-estate investor. Investors in real estate need to market as much as a broker, for example. Like many business owners and investors, you want to generate high-quality leads.

A lead is a seller looking to find an buyer for their property, or a seller that has contacted a few investors and wants to learn more about the process but is not ready to sell.

Selling to an investor can be a good option for homeowners who find themselves in a difficult situation due to a tax auction or foreclosure.

How To Market Your Real Estate Business

In 2023, the evolution of technology will change how real estate businesses market themselves. Your real estate plan will help you gain more qualified leads and drive real estate sales. Here are the best ways to promote your real estate business.

1. Direct mail

This is an old-school technique that many real estate agents swear by. A Direct Mail Campaign is a great way for real estate investors, brokers, local businesses and other professionals to promote themselves without having to call or send an email.

Even though we live in an age of rapid technological advancement, direct mail, such as a postcard, is still one of the most common marketing techniques. Business cards and flyers are also used as real estate marketing material.

2. Billboards

This is still an issue. Location, location, and more location is important when it comes to buying a home. It’s important to place a billboard in an area where thousands of people, if not hundreds, can see it each day.

Avoid clutter, difficult-to-read typefaces and too many numbers when designing a billboard advertisement.

3. Email marketing

Many email marketing systems are available. investors can use email marketing to stay in touch with their target audience. This is true for Hubspot or Hubspot , ActiveCampaign, MailChimp, and many other systems.

A newsletter is an example of a marketing campaign via email. Personal, I receive email newsletters from multiple real estate agents in my area to remind me they are available and ready to help should I want to buy or sell a property.

4. Bandit Signs

This is the perfect idea for an aspiring investor. Have you ever seen a sign on a telephone pole that said “Jim Buys Houses” at a traffic signal?

You may not have thought much of it at the time, but you will see that same sign every day, for six years. When you decide to sell your house, you’ll remember that “Jim purchases houses.”

Bandit signs can be a cost-effective way to promote brand awareness for those who have a limited budget or lack time. Check local regulations for where you can display these signs.

5. Cold Calling

It’s amazing how quickly word spreads. As an investor I will drive around asking neighbors about abandoned homes, a phrase coined as Driving for Dollars to get an inside scoop on the home.

Then I will skip trace the homeowner to get their contact information so that I can cold call them. In real estate, skip tracing refers to the process of gathering information on a property or homeowner in order to find useful information for a possible investment.

6. Website

Have you got a website for your real estate business? You should have one if you don’t. Why? By 2023, more than 70% of companies will have a web site. You can choose from a wide range of website builders, including Squarespace and WordPress. There are also many tutorials available if you’ve never created a website before.

When building real estate sites, SEO is a crucial factor. 44 % of buyers begin their search for property online, but chances are they will find your website simply because it is there are slim. SEO is an important part of marketing today, and especially for those who are looking to sell their products online.

7. Networking

There are many real estate networking events. There are many real estate networking events, from conferences to local get-togethers.

Real estate investors attend events to start a dialogue with people, such as potential buyers, sellers or agents. Building relationships is an essential part of any marketing strategy because you can never tell when they could lead to real-estate investment deals.

8. Social media

Social media can help you promote your business. This is a double-edged sword. Some people enjoy social media, while others do not.

Start posting on social media platforms. Share tips about investing in real estate, or an average day of a property investor.

You can schedule posts in software such as Hootsuite and Sprout Social, without logging in to the platform. Pre-scheduling can help you save time on apps.

9. Advertisement

Investors who want to market their real estate brand online can advertise through local search ads and the sidebar of top real estate websites.

Advertising is a great way to jumpstart your marketing and branding efforts. It also helps you establish a steady flow of leads.

10. Review

Social proof is important to the world. Why? Technology is our lifeblood. Now is the perfect time to start building up your customer testimonials. Remember, 95% read online reviews before purchasing a product.Investors want to be trusted in the real estate industry by both buyers and sellers. A client’s glowing Google review will likely help you establish credibility and trust with potential clients.Ask past clients to record videos testimonials to use on your website. This will help you build credibility.11. Content marketing

It’s called thought leadership and it’s big. We have Grant Cardone, Barbara Corcoran and many other big names in the industry who thrive on thought-leadership. How can you compete against these people? Be yourself.

Your brand is you, and building trust and credibility with clients begins with you. To connect with their audience, many real estate professionals create thought leadership articles.

12. Local SEO

People who are interested in real estate services will probably Google a service nearby. Investors should build their Google My Business profiles to be noticed locally.

Google Business Profiles are essentially a second website that displays business reviews, ratings and contact information.

What is your go-to real estate marketing strategy?

For investors who are just getting started, coming up with real estate marketing strategies can be a daunting task. Real estate marketing strategies are essential for success, whether you want to be the next Grant Cardone in your city or the most sought-after investor.

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